Marketing, Messaging, and Making Sense of Data with Rebecca Sadwick

Marketing, Messaging, and Making Sense of Data with Rebecca Sadwick

  • In this episode, Rebecca shares the perspective and approach that has made her so effective at driving growth for her clients. She discusses:
  • How executives typically hear the mantra “Put the Customer First” or “Focus on the Customer” as a key for driving growth but don’t do this in a meaningful way. Rebecca discusses the strategies she and her firm use to expertly translate these principles into specific actions.
  • The role of “humility” as a way to make better human decisions and accelerate growth. and how to use a culture of humility as a powerful accelerant in your marketing approach
  • Data science and careful data interpretation are vital components of smart marketing; nevertheless, making better data-driven decisions requires the interpreter to be sensitive to her own biases and suspend them
  • The “gold standard” – putting the customer in the middle – and using customers’ stories and language
  • Acknowledging that the creators are not, in fact, the experts in whether the market wants their widget or how it may want it adjusted
  • How you know when you might be heading down the WRONG path – like the Jeff Foxworthy comedy sketches “You might be a Red Neck if…” but instead “You might be thinking you know better than the customer if…”

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