“Numbers Need a Narrative”: How to Structure Storytelling for Maximum Impact with Douglass and Lisa-Marie Hatcher

Douglass and Lisa-Marie Hatcher are the co-founders of communicate4IMPACT, a business storytelling training firm focused on helping businesspeople take what they do naturally (tell stories) and apply it to what they do professionally.

On this week’s episode, we explore a range of topics related to the power and structure of effective storytelling, including: 

What storytelling has to do with science, and what science has to do with storytelling

Whether there is room for storytelling in the world of data and analytics – where and how?

What makes a good story—the elements and structure all good stories have

Common missteps people make in telling stories

When you should recognize you may be veering off course in telling a story, and how to get back on track

Whether some people are naturally better at telling stories than others, and how Douglass and Lisa-Marie help everyone -regardless of innate ability (if it exists) – become a strong storyteller

Douglass’s and Lisa-Marie’s book Win With Decency the focus of the book and how it can help readers advance their careers

Resources mentioned in the episode

Win with Decency


Get more storytelling nuggets from Douglass and Lisa-Marie here

Douglass Hatcher

Lisa-Marie Hatcher

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