In this week’s episode, Peter Barker, director of Orinoco Communications, a digital communications and content creation agency that combines storytelling and strategy to give research the reach it deserves, discusses key topics of storytelling, including: How developing communications in the visual, aural, and text media are similar similar and different
How his perspective and experience in one medium informs how he approaches the others
Favorite stories from his own experience crafting projects for companies such as the BBC, National Geographic, and the Discovery Channel.
Similarities and differences in working with clients in the States and in Europe
Whether the “bi-cultural” nature of the firm’s clients helps in the translation of research into compelling stories
Tips to becoming better at telling stories that make an impact
