In this episode of the When Science Speaks podcast, Mark welcomes back Dr. Amelia Burke Garcia, an award-winning digital health communicator and researcher with 20 years of experience.
Amelia is a program director at NORC at the University of Chicago, where she worked on the CDC’s Covid-19 response and directed the award-winning “How Right Now/Que Hacer Ahora” campaign. She is also the author of the newly released book, “Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future.”
In this interview, Amelia shares the major themes of her book and provides insights into effective communication during a pandemic.
Key Themes:
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Recognizing the Emergence of Pandemics: Amelia emphasizes that the Covid-19 pandemic is not an isolated event but follows a long line of previous pandemics. She highlights the importance of understanding outbreak, epidemic, and pandemic response as an active part of the public health system. It is crucial to be prepared for future pandemics to effectively manage and mitigate their impact.
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Individualized Experiences and Context: While the pandemic affected the world as a whole, Amelia acknowledges that each individual’s experience was unique. Factors such as location, occupation, socioeconomic status, race, access to information, and trusted sources influenced people’s experiences. Understanding these contextual differences is crucial for effective communication and addressing health disparities.
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Lessons Learned and the Need for Improvement: Amelia believes the pandemic has provided valuable lessons. It has shed light on health disparities and communication challenges. Moving forward, there is a need to invest in public health infrastructure, improve communication strategies, and prioritize health equity. The goal is to address the issues highlighted during the pandemic and better prepare for future crises.
Insights on Communication during the Pandemic:
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Challenges of Messaging: Amelia explores the evolution of messaging throughout the pandemic, highlighting the challenges faced in communicating effectively. She discusses the example of mask-wearing recommendations, which shifted based on factors such as supply shortages, vaccine availability, and emerging variants. The rapid changes in recommendations posed challenges in conveying consistent messages to the public.
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Importance of Expectations Management: The podcast delves into the lack of expectations management during the pandemic. Mark suggests that transparency regarding the rapidly evolving nature of the virus and the corresponding changes in guidelines would have been beneficial. Addressing uncertainties and openly acknowledging the need for adjustments in recommendations could have helped manage public expectations.
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Transparency and Scientific Learning: Amelia emphasizes the importance of transparent communication, especially when scientific knowledge evolves rapidly. In a pandemic, where the virus spreads quickly, messaging should adapt to new evidence and discoveries. Communicators should be transparent about the changing nature of information, acknowledging that adjustments may be necessary based on emerging scientific knowledge.
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Combating Misinformation: The discussion touches upon the challenge of combating misinformation and disinformation during the pandemic. Amelia acknowledges the presence of misleading information and the need for trusted experts to debunk false claims. In an environment with abundant misinformation, effective communication becomes even more critical to ensure accurate and reliable information reaches the public.
Resourcres mentioned in the episode
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Dr. Amelia Burke Garcia’s book, “Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future”
