“Magic Words” Author Jonah Berger, Ph.D. on His Latest Book on Persuading Through the Power of Words
This week’s episode features best-selling author, Wharton Business School professor, and world-reknown business advisor Jonah Berger, Ph.D. We discuss Prof. Berger’s latest book, Magic Words: What to Say to Get Your Way and specific topics in the book such as: – How the focus of Dr. Berger’s latest book, Magic Words, (to be releaseed Tuesday, March 7,…
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